In late April we got a privilege to have our club evening in the one of the coolest retails spaces in town. The 7th Foundry club event was hosted by gTIE in their concept store slash showroom at Torikorttelit.
The designer and entrepreneur behind gTIE brand, Jenni Ahtiainen, became an accessory designer almost by accident. She was trained to become a welder, turned into a graphic designer who then started to sew ties to he boyfriend – since she could not find the stuff that she liked in stores.
Now her innovative neckpieces are worn by stars at the Golden Globe Awards, Oscars and the American Music Awards. Fans include artists, celebrities and everyone who steer away from traditional neckwear and jewelry. Jenni a designer who digs leather, lace and metal. She creates her pieces with the help of a carpenter’s knife, masking tape and music. More about gTIE:
For men gTIE is an alternative for traditional ties and bows. But Jenni in on the mission to rethink the world of accessories – for men, women and children. Just follow gTIEs Facebook page to get the idea of the creative productivity. And if you are in the search for quality accessories with a nice twist of individuality – whether it’s for your wedding or protection of your neck while motorbiking – Jenni can help you. Go and check out the shelves or ask for made-to-measure.
And besides neckwear revolution, there’s lots of other interesting stuff going on in the basements of Torikorttelit. At her downstairs studio Jenni shared us some of her ideas about her current projects, which included for example networking designers, artisans and production premises to give a new boost to local production. Jenni has been frustrated by the fact that since her standards for quality of production are high, it’s not easy to find producers in Finland anymore.
And while she is not too busy with saving the local factories and production, she hosts some of the hottest underground gigs in the basement of her store, an astonishing space that used to be a meat cutting room in the old times. We couldn’t imagine much better stage and atmosphere for an acoustic gig by a heavy metal band.
There the other half of our event was dedicated to learning about fabrics – and also burning them. Our special-guest-material-specialists Hanna Linkola and Outi Pyy gave us intro to the origins and nature of the most common fabric that fill our wardrobes.
This hands-on workshop with different materials thaught us plenty of things we didn’t know the nature of different materials, and also about what happens behind the scenes of fashion industry. Learning to recognize the right stuff with our fingertips or nose is one trick to find out what you are paying for – but you can also do that based on the color and size of the flame. Although we cannot recommend you to play with your lighter at stores.
And for example when it comes to cotton, there’s quite amazing difference between 3 euro t-shirt basically made to be used for one day, and for example an shirt made for Russian army that we got to see and feel at the event.
This comprehensive and truly enthusiastic introduction really once again left us thinking why we are fooled to buy things that just production of fast food fashion. Truly ecological choices are often once that last for years and years and after their service for you are still reusable for other purposes.
Check out more picture and great vibes from our Facebook gallery.